Analytical tools for more effective research
It has been investigated by the researcher in the literature
review chapter that an effective information tools help the organization to use
customer information and data in optimum way that help the company to increase
its customer base towards the products and services, which is offered in the
market. Most of the BPO sector companies use information tools in order to
influence new customers or when a company introduces new products in the
market. Information tools help company to gather information about customers
and utilize this information in the optimum way and provide services to the
customer according to the need in the market. With the help of quantitative
data collection method, researcher finds out that:
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Information tools create a great impact to provide services
to the customers related to the new products in the market and also helpful to
the organization to increase in customer base. Information tools that are used
by BPO companies help other companies to resolve customer’s quarries related to
the products and services in effective manner.
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