Analytical tools for more effective research

It has been investigated by the researcher in the literature review chapter that an effective information tools help the organization to use customer information and data in optimum way that help the company to increase its customer base towards the products and services, which is offered in the market. Most of the BPO sector companies use information tools in order to influence new customers or when a company introduces new products in the market. Information tools help company to gather information about customers and utilize this information in the optimum way and provide services to the customer according to the need in the market. With the help of quantitative data collection method, researcher finds out that:

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Information tools create a great impact to provide services to the customers related to the new products in the market and also helpful to the organization to increase in customer base. Information tools that are used by BPO companies help other companies to resolve customer’s quarries related to the products and services in effective manner.

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